VRS © - Laboratorio di Vendita Relazionale Strategica
VRS © - Relational Strategic Sales Laboratory is an innovative new school training model, designed and developed by Galaxy M63 in partnership with Maurizio Grassi for the specific needs of B2B markets and is based on the seller's ability to build a relationship and generative design with the customer.
VRS © is designed for companies operating in B2B markets with a high rate of innovation and evolution, characterized by the dynamics of complex sales.
Knowing how to sell products and services is no longer enough: care of rapport, understanding of key issues for the customer, co-generation of solutions with the customer, are the success factors of the © VRS Seller and the basis for the achievement of a lasting trust and strategic partnership.
VRS © develops in the sellers the skills to:
- provide solutions of strategic value to the customer's business;
- orchestrate and maintain relationships with a wide range of stakeholders at different levels of the organization;
- be strongly centered on the buying process and the dynamics of decision making to the customer;
- possess the ability to recognize needs, evaluate options, handle objections;
- act in partnership with all business functions integrated view to problem solving.
The contents of VRS © are designed and calibrated each time the specific characteristics of the sales model and phases of the sales cycle of the client.
The VRS © model
The educational format of VRS ©
VRS © is designed and calibrated to the sales model and phases of the sales cycle and the client is achieved through modern teaching and challenging format:
- action learning;
- active work on real-homes;
- role-play, high-impact (real-life situations, challenge, stimulus);
- structured feedback and self-feeback;
- peer-to-peer coaching;
- setting and directing multi-sensory media;
- creative action game;
- witnesses.





