EMERGING PHENOMENA, SUCH AS THE DIGITAL TRANSFORMATION AND THE INDUSTRY 4.0, OR THE NEED FOR ENHANCING EFFICIENCY, QUALITY OR TIME-TO-MARKET PERFORMANCE, DRIVE ORGANIZATIONS TO PROVIDE THEMSELVES WITH NEW MODELS FOR THE INDUSTRIALIZATION AND COMMERCIALIZATION OF THEIR PRODUCTS AND SERVICES, AND TO INVEST ON BUILDING NEW ABILITIES AND LEARNINGS NECESSARY TO MAKE THEM WORK.
